Brand School Update - Social Media

Brand School Weekly Update

This week, we’re excited to share the steps we’ve taken to position Real Estate Today as a nationally recognised brand ahead of our January launch. Here's a breakdown of our progress:

Social Media - Organic Content

What We’ve Done: We’ve ramped up our social media activity by consistently sharing engaging industry news while tagging the individuals and organisations involved. Our content spans LinkedIn, Instagram, and TikTok, sparking conversations and fostering connections. While we haven’t established a Facebook presence yet, we’re evaluating whether it aligns with our strategy.

The Results

Our posts on Instagram and LinkedIn have seen a surge in engagement, with some achieving exceptional traction. This has amplified our brand’s visibility among influential industry players, hitting the exact target audience we aimed for.

Why It Matters: The goal isn’t for everyone in the industry to know who we are but for the right people—those in corporate, marketing, and PR roles—to take notice. We want to become their go-to source for industry insights and news when the publication launches in January 2025.

Social Media - Paid Campaigns

What We’ve Done: We’ve invested $150 per week to promote our Top 25 Under 25 in 25 campaign. These ads are strategically targeted to reach individuals within the real estate sector.

Why This Campaign?

Our initial target audience includes younger agents who are often overlooked in industry coverage. By shining a spotlight on them, we aim to carve out a unique space in the market and build early momentum. Unlike the repetitive coverage of the same high-profile names, this campaign positions us as innovators who recognise and celebrate emerging talent.

The Vision: We’re confident that unveiling the Top 25 Under 25 will solidify our brand’s presence and attract attention from across the industry, ensuring a strong launch and setting the stage for ongoing success.

HOW CAN THIS HELP REAL ESTATE AGENTS LOOKING TO GROW THEIR BRAND?

Building Your Brand as a Real Estate Agent

As a real estate agent, positioning yourself as a trusted authority in your market is key to building your brand and growing your business. Here’s how you can apply the same principles that have been successful for Real Estate Today to your own personal brand:

Social Media - Organic Content

What You Can Do

• Share content that highlights interesting market trends, local property news, and community stories. For example, post about recent home sales in your area, unique listings, or changes in housing policies.

• Tag the people or businesses involved, such as clients, local businesses, or other professionals (e.g., mortgage brokers, interior designers) to expand your reach and network.

• Focus on platforms like Instagram, Facebook, LinkedIn, or even TikTok to connect with different audience segments.

  
  

Example:

Post a short video walkthrough of a newly listed property and tag the homeowners (with their permission) or the staging company. Add insights like, "This stunning 4-bedroom family home is now on the market! Here's why it’s generating buzz in [Your City]."

Why It Matters: Consistency is key. The more people see your name associated with valuable insights, the more likely they are to think of you when they need a real estate agent.

Social Media - Paid Campaigns

What You Can Do

• Invest a small weekly budget into targeted ads. Highlight your expertise, recent successes, or niche campaigns.

• Create a campaign that showcases your niche audience or unique selling point. For example, you might focus on first-time buyers, luxury homes, or family-friendly neighborhoods.

  
  

Example: Run a paid campaign titled "Your Guide to First-Time Homeownership in [Your City]." The ad could link to a free downloadable guide you’ve created or direct prospects to a webinar you’re hosting.

Why This Works: Paid content ensures your message reaches the right audience, even beyond your organic followers. By targeting demographics that align with your ideal clients (e.g., location, age, interests), you amplify your visibility and attract leads.

Leverage Recognition Campaigns

What You Can Do

• Recognise others in your community to position yourself as a connected and supportive figure. For example, launch a Top 10 Local Businesses to Watch in 2025 campaign or a Best Neighborhoods for Families feature.

• Use this content to tag businesses or homeowners, encouraging them to share your posts and broaden your reach.

  
  

Example: Create a series spotlighting local cafes, parks, or schools in your market area with captions like, "Thinking of moving to [Your City]? Here’s why [Local Park Name] is a neighborhood gem!"

Why This Works: People want to work with agents who know the community. By featuring local businesses and stories, you establish yourself as a local expert and earn goodwill from those you promote.

The Big Picture

Your goal isn’t to be recognised by everyone in your area—it’s to become known as the go-to agent for your ideal clients. Whether you’re aiming to attract luxury buyers, first-time homeowners, or property investors, your strategy should be focused on creating meaningful and memorable connections.

By sharing valuable content, engaging in paid promotions, and creating recognition campaigns, you can build your personal brand, grow your business, and position yourself as an industry leader in your market.